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Research papers

Causal modelling in marketing

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984
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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/causal-modelling-in-marketing


Research papers

Causal modelling in marketing (French)

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984
×

Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/causal-modelling-in-marketing-french-